Grand Rapids Santa Parade
Click here to download event directions (such as staging) and more information.
"100 Years of Magical Memories"
The Grand Rapids Santa Parade originally started in 1919 as the Wurzburg’s (Department Store) Santa Claus Parade, continuing for the past 100 years with the Grand Rapids Jaycees later assuming leadership in 1969. Members of the Great Lakes Newfoundland Club have participated with their dogs since 1979 --- making this our club’s 40th Anniversary of bringing smiles to the faces of the spectators along the parade route!
The Santa Parade is the second largest in the state, outranked only by Detroit’s Thanksgiving Parade so we expect a large crowd! We hope you and your Newfs will join us for this year’s special anniversary celebrations!
Deck the Halls and Your Newfie!
Dress your Newfs and yourselves in your most festive holiday attire for the parade and meet at the staging area by 8:15 a.m. The location of the staging area will be given about one week before the parade, so make sure to RSVP for the event to get alerts for new updates!
Tips & Tricks
Have your Newf pull a decorated cart, if he is trained to pull one --- the crowds love it!
If you choose to give treats to the children along the way, you must hand them to the kids directly --- they must not be thrown.
Bring a supply of plastic bags for potential clean-up at both the parade and at the end-of-parade-walk in the park.
Can't Make the Parade?
For those who plan to forego the parade this year but want to attend the party at the GLNC meeting in the Rockford Cabin, the Event Chair, Sandee Lovett, will be there at 9:00 a.m. for set-up. Feel free to come to the cabin any time after that.
We plan for parade-goers to arrive at the cabin around 11 a.m. and eat at 11:30 a.m. There is an auction right after and the GLNC formal meeting to follow afterwards. The event usually concludes by around 2:00 p.m.
Usher in the Holiday Season with follow GLNC members and help celebrate the special anniversaries at this year’s Grand Rapids Santa Claus Parade!
NOTE: It is strongly reccomended to RSVP if you would like to be in the parade and/or the GLNC general meeting afterwards. This is to ensure everyone receives the most updated information and enough food is provided!
Bring an auction item and a a dish to pass at the general meeting/holiday party after the parade!
Not sure if your dog will enjoy the loud parade? It's best to keep them at home then! There's need to create unnecessary stress.
This parade is on live TV! Be sure to wear your most decorative holiday clothes.