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Grand Rapids Santa Parade

Member Dawn Staffen's photo submission
2018 Parade on TV

2021 Santa Parade -- stay tuned for more information!


"100 Years of Magical Memories"

The Grand Rapids Santa Parade originally started in 1919 as the Wurzburg’s (Department Store) Santa Claus Parade, continuing for the past 100 years with the Grand Rapids Jaycees later assuming leadership in 1969.  Members of the Great Lakes Newfoundland Club have participated with their dogs since 1979!


The Santa Parade is the second largest in the state, outranked only by Detroit’s Thanksgiving Parade so we expect a large crowd! We hope you and your Newfs will join us for this year’s special anniversary celebrations!

Deck the Halls and Your Newfie!

Dress your Newfs and yourselves in your most festive holiday attire for the parade and meet at the staging area by 8:15 a.m. The location of the staging area will be given about one week before the parade, so make sure to RSVP for the event to get alerts for new updates!

Tips & Tricks

  • Have your Newf pull a decorated cart, if he is trained to pull one --- the crowds love it! 

  • If you choose to give treats to the children along the way, you must hand them to the kids directly --- they must not be thrown.

  • Bring a supply of plastic bags for potential clean-up at both the parade and at the end-of-parade-walk in the park.


Can't Make the Parade?

For those who plan to forego the parade this year but want to attend the party at the GLNC meeting in the Rockford Cabin, feel free to come join us around 11:00 a.m.


We plan for parade-goers to arrive at the cabin around 11 a.m. and eat at 11:30 a.m. There is an auction right after and the GLNC formal meeting to follow afterwards. The event usually concludes by around 2:00 p.m.


Usher in the Holiday Season with follow GLNC members and help celebrate the special anniversaries at this year’s Grand Rapids Santa Claus Parade!



Event Chair
Holiday Newfies
2018 Parade
Quick Tips