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Grand Rapids Santa Parade

Member Dawn Staffen's photo submission
2018 Parade on TV

2023 Santa Parade -- stay tuned for more information!


"100 Years of Magical Memories"

The Grand Rapids Santa Parade originally started in 1919 as the Wurzburg’s (Department Store) Santa Claus Parade, continuing for the past 100 years with the Grand Rapids Jaycees later assuming leadership in 1969.  Members of the Great Lakes Newfoundland Club have participated with their dogs since 1979!


The Santa Parade is the second largest in the state, outranked only by Detroit’s Thanksgiving Parade so we expect a large crowd! We hope you and your Newfs will join us for this year’s special anniversary celebrations!

Holiday Newfies
2018 Parade